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The Art of Social Media Marketing

THE SOCIAL GINGERBOT is your one-stop-shop for all things social. Successful social media marketing is a unique art form that has the potential to produce stunning results, setting you apart from your competition. From marketing strategies and tactics to zeroing in on the perfect target market and marketing mix, you’re sure to find something that will help you become successful with your marketing goals.


RECENT POSTS

A Litte Marketing Perspective

A shallow dive into The Influencers: Social media stars are earning big money for pitching products in short, often silly, postings seen by millions of followers on 60 Minutes with Bill Whitaker. Social media influencers are growing exponentially and are amazingly good at what they do. Influencer content ranges from beautifully inspiring to downright insane.…

Customer Service Gone Right?

Customer service. Two words that leave a bad taste in your mouth. And when you have one bad experience it becomes a rotten piece of fruit that has somehow ruined the whole bunch. But, in recent years, companies have decided to start listening to consumers (finally), wanting to make amends for their heinous customer “anti-service.”…

A Day in the Life of the Social GingerBot

The Social Gingerbot and Digital Media on the Daily As a professional Digital Media Specialist at an art museum, my schedule is almost 24/7 about social media. Half the week is spent creating and curating social media content for the week and the other half is personal. I often switch between my personal accounts and…