The Art of Social Media Marketing
A Litte Marketing Perspective
A shallow dive into The Influencers: Social media stars are earning big money for pitching products in short, often silly, postings seen by millions of followers on 60 Minutes with Bill Whitaker. Social media influencers are growing exponentially and are amazingly good at what they do. Influencer content ranges from beautifully inspiring to downright insane.…
Customer Service Gone Right?
Customer service. Two words that leave a bad taste in your mouth. And when you have one bad experience it becomes a rotten piece of fruit that has somehow ruined the whole bunch. But, in recent years, companies have decided to start listening to consumers (finally), wanting to make amends for their heinous customer “anti-service.”…
A Day in the Life of the Social GingerBot
The Social Gingerbot and Digital Media on the Daily As a professional Digital Media Specialist at an art museum, my schedule is almost 24/7 about social media. Half the week is spent creating and curating social media content for the week and the other half is personal. I often switch between my personal accounts and…
Conquering the Ethical Beast
Business ethics advice for marketing freshmen. Business Ethics So, since you’re here, we’ve guessed that you’re new to marketing and looking for a little advice on business ethics. We can see it now, you’re raring to go so like a herd of cattle, chomping at the bit for your company become a household name or…
SMART Goals and Marketing Plans
Marketing Basics Businesses, large and small, are nothing more than a name in the sand without strong Marketing Plans. Successful businesses take the time to perfectly engineer marketing goals, strategies, and tactics that burn their brand into the consumer’s memory so deep that the brand often lasts a lifetime. This level of success is not…
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the social gingerbot 