Marketing Terms

Integrated Marketing Communications (IMC)

The coordination and integration of all marketing communications tools, avenues, and sources in a company into a seamless program designed to maximize the impact on customers and other stakeholders. (Clow, 2018)

Marketing Strategy

Strategy is a strong overarching vision, intended to fulfill your predetermined goals and objectives. Strategy is the plan that ensures all your day to day activities (tactics) contribute to your monthly, quarterly and annual business goals. (charliesaidthat, 2019)

Marketing Tactic

Tactics are highly practical things you will do every day. Writing blog posts, sending tweets, replying to emails, outreach to bloggers, changing page titles and appointments you make/attend etc. (charliesaidthat, 2019)